Brand identity development for Chicago’s Villapalooza: Little Village Music Fest. Villapalooza is an all-day, all-ages music festival on the South Side of Chicago, Illinois dedicated to promoting safe spaces for arts and community engagement.
Assets designed included logo, color palette, templates, typography, and original illustrations. Assets were leveraged on social media, posters, email, ads, and apparel. Designs were inspired by Mexican street food and Chicago’s rich music legacy including House, Ranchera, and Punk music.