Blondie Beach x Nike SNKRS

Brand identity development for The Blondie Beach House web-show on the Nike SNKRS app. The Blondie Beach House was a weekly talk show hosted by Brice Waller and Errol Chatham highlighting athletes, musicians, artists, and community workers. Creative was also designed for special activations at Astroworld, Superbowl LVI, and NBA All-Star Weekend.

Assets designed included logo, color palette, typography, special segment graphics, and show set. Assets were leveraged as illustrations for social media, email, ads, and animations. Designs were inspired by the show’s variety hour format, early 2000s cartoons, and Nike’s rich design legacy.

Creative Direction: Blondie Beach Records

Set fabrication, photography, and segment animations: Space 150.

(2021–22)

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_5x4_SNKRS_03.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_4x5_IDENTITY_SNKRS_10.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_5x4_SNKRS_01.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_4x5_IDENTITY_SNKRS_08.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_4x5_IDENTITY_SNKRS_06.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_5x4_SNKRS_09.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_4x5_IDENTITY_SNKRS_07.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_4x5_IDENTITY_SNKRS_11.png

PARA_NOSOTROS_STUDIO_DAVID_HERNANDEZ_ART_5x4_SNKRS_02.png

Back